Don't make the mistake of writing a generic ad because you will get generic candidates. Create a unique ad that supports these qualities.Have a clearly defined, written job description that helps prospective employees understand what core competencies you are looking for to help them be successful in their jobs.Define and share your core values and practice culture and look for candidates who share and embody those values: The first step in the process is the foundation of the program's success. It's a simple, four-step process that guides you through the maze of hiring, and it routinely results in finding the right person for the job, the first time. It doesn't have to be that way, and it's why I developed my Forensic Hiring program. How much time to do you spend hiring a new employee? Is your philosophy just to "get someone in here fast," or do you follow a specific set of protocols and guidelines? If you're like most dentists, the urge to act fast is hard to resist, but it often results in an unsuccessful hire - and then the process begins all over again. Hiring a new employee, by Jan Keller Jan Keller. We all get busy, so sometimes a reminder is all they need. Follow up: Have a system in place to follow up with your patients.If your practice can offer solutions to address each of these concerns, there is no reason why the patient won't proceed with treatment. Have solutions: The top three reasons why patients don't schedule treatment are time, money, and fear.Make it a habit to take before-and-after intraoral photos for all procedures. After all, a picture is worth a thousand words. Along with verbal and written explanations, videos on different procedures are available. Educate: If a patient is unclear why treatment is necessary, he or she will most likely decline.Building a rapport with your patients not only as their doctor but also on a human-to-human level will go a long way. Build trust: "People don't care how much you know until they know how much you care," as the saying goes.So instead of expecting them not to proceed with treatment, expect that they will. We're actually doing the patient a disservice when we have these presumptions and judgments. I often feel that when we are diagnosing or presenting a large treatment plan, we already have it in our minds that patients won't spend their money on their teeth or that they can't afford it. Change your mindset: You're not selling, you're serving.Let's start 2021 off right by increasing patient case acceptance. Case acceptance, by Candice Martin Candice Martin.
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