As with Sponsored Geofilters, Snapchat requires a fee (cost varies depending on the size and time-frame) for these filters to be available to users. On-Demand Geofilters: On-Demand filters are custom filters for events such as conferences, weddings, and other small events.
Users within a specific area (designated by the company) have access to this filter.
Sponsored Geofilters: Companies can develop a branded geofilter and pay Snapchat to offer it. The main types of Snapchat geofilters are:Ĭommunity Geofilters: Cities, neighborhoods, universities, and other public spaces (parks, monuments, etc.) often have Community Geofilters that visitors can use. For example, city tourism departments and neighborhoods create custom filters for visitors or residents to use. Geofilters are excellent ways to market events or businesses. A Snapchat geofilter is tied to a physical location, and users can only use this filter when they are in this location. Snapchat filters, including geofilters, are designs that users overlay onto a photo or video.
Make the most of this feature by learning the ins and outs of geofilters. Geofilters are available to everyone (in fact, they’re popular with private events such as weddings and reunions) but they are not always free. Snapchat, the message and photo-sharing app known for its fun filters and graphics, offers a unique feature that businesses use for branding and marketing: the geofilter. Businesses are relying on Snapchat geofilters to reach local audiences.
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